While key retail districts across the city took an unprecedented hit as a result of the pandemic in 2020, during 2021 these corridors slowly came back to life. Our own SoHo Broadway District saw a steady increase in its retail occupancy levels. Retail occupancy in the SoHo Broadway district increased over the course of 2021, closing the year with a 74.1% retail occupancy rate, approaching pre-pandemic occupancy levels (80.5%). The District consequently saw a steady decrease in vacancy rates, starting 2021 with a 34.6% retail vacancy rate and ending the year with a 25.9% retail vacancy rate. Read more in our 2021 Yearly Retail Report.
An interesting mix of new stores have opened in the SoHo Broadway district since January 2021, many of whom we have profiled in prior articles:
The Initiative is also excited to be welcoming the following stores to the District soon:
The district also saw a number of store relocations, and fewer store closures compared to previous years. Most recently, Sundaysoho, MINISO, and Wilson have established a longer-term retail presence following prior successful pop-up locations in the District. Read our profile of Wilson Sporting Goods’ new flagship location at 594 Broadway here and brief profiles on the new Sundaysoho and MINISO locations below!
Date Opened: January 2022
Address: 580 Broadway, New York, NY 10012
Hours of Operation: Monday – Thursday: 11 AM – 8 PM, Friday – Saturday: 10 AM – 9 PM
Recently, SundaySoHo transitioned from its pop-up lodation to having a longer-term retail presence in the district. The store moved from their old location in 490 Broadway to 580 Broadway between Prince and Houston Streets. Sundays is an eco-conscious brand focused on creating sustainable apparel that are one-of-a-kind pieces. We’re excited to have shops like Sundays to continue to have a presence in our District, maintaining the unique retail character of the corridor.
Date Opened: February 2022
Address: 490 Broadway, New York, NY 10012
Hours of Operation: Monday – Thursday: 10 am – 8 pm, Friday – Saturday: 10 am – 9 pm, Sunday: 11 pm – 8 pm
Japanese lifestyle retailer MINISO relocated from its location on 579 Broadway to a larger retail space at 490 Broadway. After an initial soft opening, MINISO had its grand opening on Saturday, February 26 2022. MINISO’s new location will be replacing Sundaysoho (who moved to 580 Broadway) at the ornate and landmarked cast-iron Haughwout Building. We are excited for the continued presence of international retailers making a home in our district and catering to its diverse needs.