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Swarovski Brings the Sparkle to SoHo Broadway

SoHo Broadway Retail: World-renowned jeweler creates wonder-full experience on Broadway

Organization: Swarovski

Date Opened: May 2021

Address: 542 Broadway, New York, NY 10012

Hours of Operation: Monday-Sunday 11 am – 7 pm

Web and Social Media: Website | Instagram | Facebook | Twitter

Swarovski, the Austrian jeweler, is coming to SoHo Broadway in a shiny fashion! As a fourth location of its Instant Wonder concept line, the SoHo store emulates the brand’s new identity—one that celebrates crystals in many different forms. The new concept store utilizes both digital and physical components to create an immersive and interactive retail experience. Available merchandise includes a wide array of Swarovski products, spanning from traditional pieces to the more contemporary. Read below for more information on the store’s opening from the Swarovski team:

With a rich history in innovation and crystal cutting, Swarovski charges ahead with its next chapter–a bold vision that celebrates crystal in all its forms. Regarded as fundamental in the worlds of design, science, fashion and entertainment and as an innovator, the new Swarovski debuts with a joyful universe that invites you to “ignite your dreams”.

The new store experience, Instant Wonder, is the playground of the fantastic and fabulous–a place where New Yorkers will feel right at home. Where everything is bigger, brighter, and better; a place where wide-eyed wonder becomes the norm in the city that never sleeps.

Enter the new Swarovski Instant Wonder store filled with the full spectrum of Swarovski crystal pieces–loose components, jewelry, watches, figurines, and accessories. Experience the color and the vibrancy of the new collection in a veritable candy-land of crystal confections.

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