Connect With Us Soho Broadway.

Sign up for our newsletter to receive helpful updates, latest news and events in the SoHo Broadway community.

We are

Wilson Sporting Goods Elevates the Game on Broadway

SoHo Broadway Retail: Iconic athletic equipment brand opens flagship store at 594 Broadway

Organization: Wilson Sporting Goods

Date Opened: January 2022

Address: 594 Broadway

Hours of Operation: 11 AM – 8 PM Monday-Saturday | 11 AM – 6 PM Sunday

Web and Social Media: Website | Instagram | Twitter | Facebook

Following the success of last summer’s pop-up museum next door, iconic athletic brand Wilson Sporting Goods has opened a new flagship retail location at 594 Broadway. We connected with Wilson Public Relations Manager Annie Intrabartola to learn more about the new store:

1. What does your company do? What industry are you in?

Chicago, USA-based Wilson Sporting Goods Co., is the world’s leading manufacturer of high-performance sports equipment, apparel, footwear, and accessories. The company brings more than a century of innovation, history and heritage across many sports including racquet sports, baseball, softball, football, basketball, volleyball, soccer and golf. The brand also offers Wilson Sportswear inclusive of lifestyle and performance apparel for all to live like an athlete. Leveraging player insights to create products that push equipment and apparel innovation into new territories, Wilson empowers athletes at every level to perform at their best. Visit www.wilson.com for more information.

2. What brought your company to SoHo?

Wilson previously had a pop-up next door to this location that opened last summer. The location is a prime retail location, and it’s well-positioned at the intersection of fashion, sport and youth culture.

The diverse and unique community of New York range in fandom from basketball, baseball and football to tennis, pickleball, golf and more. New York truly represents every range of Wilson’s spectrum in terms of category, including fashion.

Wilson Sporting Goods Interior

3. What sets your organization apart from the rest?

The Wilson flagship store offers a curated assortment of best-in-class equipment across a variety of sport categories including the official basketballs of the NBA and WNBA, the Duke–the official ball of the NFL, A2000 gloves, leading tennis rackets like the Pro Staff and Clash, D9 Irons and more. The store will also house Wilson’s athletic-lifestyle sportswear collection, available for both men and women exclusively at Wilson retail stores and on wilson.com. In-store services such as a full-time racket-stringing maestro, leather ball customization, a golf simulator and glove personalization will be available for consumers to enjoy.

Wilson is focused on play, we want our consumers to experience our products first-hand. That is why we created the Thomas E. Wilson Indoor Park–named after Wilson’s founder. The space will provide for endless play, allowing consumers to be at the center of their favorite sport. The gaming space can be transformed to hit tennis balls, demo clubs, play catch, shoot hoops and test out any product the store has to offer. 

Wilson Sporting Goods Interior

4. Is there a promotion that you would like to offer readers or members of the SoHo Broadway community?

Sign-up for event invites here

More information about the store here

Back to List