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SoHo Broadway Retail: Direct-to-consumer intimates brand opens its first brick-and-mortar store on Broadway

Organization: Parade

Date Opened: December 3, 2021

Address: 577 Broadway

Hours of Operation: Monday to Saturday: 11 am – 7 pm, Sunday: 12 pm – 7 pm

Web and Social Media: Website | Instagram

The much-awaited first ever physical retail location of viral underwear brand Parade has opened in our district! The latest of many retail additions to the corridor, the shop joins other digital-first, direct-to-consumer brands in expanding through offline outreach.

The colorful decor of the new store pulls inspirations from ’60s and ’70s and features artwork from the brand’s collaborators. The idea is to celebrate inclusivity with the space showcasing several body types within the store. The store features exclusive product drops, candy and interactive games like claw machines! Check out the brand’s bright and beautiful, debut storefront at 577 Broadway.

Top image credits: Parade

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