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About Our District

The SoHo Broadway improvement district (Broadway from Houston to Canal Street) is a vibrant mixed-use community where a vast array of national and international retailers and a growing tech, media and entertainment industry thrive alongside a culturally rich and sophisticated residential community.

SoHo's Broadway

SoHo Broadway boasts a million and a half square feet of retail offerings, three million square feet of office space and over 21,000 workers. Together these businesses operate within the larger SoHo mixed-use neighborhood, with 25,000 residents attracted to the area’s accessibility, landmark cast-iron architecture and cutting-edge creative vibe.

Who's Here?

SoHo Broadway is home to a vast array of national and international retailers as well as growing TAMI (technology, advertising, media, and information) businesses which are thriving in this vibrant mixed-use community.

"Breather needs to be where our clients are. Our neighbors on Broadway in SoHo mirror a blend of tech and creative companies that are Breather’s most frequent users. Our team loves the energy, convenience and architecture of SoHo Broadway. Having easy access to all of the major subway lines, SoHo’s cobblestone streets and great food is a major perk. "Packy McCormick, New York City General Manager, Breather
David Briggs "Soho’s transition from a manufacturing district to a tourist destination is a microcosm of New York City’s evolution over the past 100 years. Like the many long time residents, institutions, and invested business owners who care deeply about the future of our community and New York City, our firm is committed to designing better, more resilient places in an urban context. There is no better place to do this than from an office in Soho, a vibrant, culturally-rich neighborhood."David Briggs, Founder, Loci Architecture PC

history, art & architecture

SoHo’s Broadway is located in the SoHo Cast-Iron Historic District and is home to some of the City’s most iconic buildings, artwork and businesses. The area was designated an historic district in 1973 due to the proliferation of buildings with cast iron facades; cast iron made it possible to construct ornate facades that were a cheaper alternative to granite or marble. The district contains about 500 buildings. In 2010, an extension of the boundaries added about 135 buildings that were not included in the original district designation. An ever-changing area, SoHo has always brought together art, industry, residents, and retail, each adding to the vibrancy and unique character of the district. Below are a few of the district’s many standout architectural treasures. If you want to take a look at the designation reports for the historic district or any landmarked buildings, please check our Resource Library page.