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Welcome to SoHo Broadway, LaRopa!

SoHo Broadway Retail: Popular streetwear brand opens new SoHo location

Organization: LaRopa

Date Opened: October 2021

Address: 441 Broadway, New York, NY 10013

Web and Social Media: Website | Instagram

Jimbo Williams and Aristotle Sanchez are self-taught sewers and designers who would repurpose clothes they would find in thrift stores to sell on Instagram while they were unhoused. They would eventually build their own website and social media brand by borrowing wifi from McDonald’s. Soon, their merchandise appeared on celebrities and this led to their popularity to skyrocket! Read more in this New York Post profile.

Their brand, LaRopa, offers streetwear staples ranging from hats, graphic t-shirts, sweaters, and jackets embellished by bold slogans and designs. Pay the new store a visit at 441 Broadway!

Top Image Credits: NY Post

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