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We are

About Us

We are a Neighborhood Improvement District. We serve those who live and work here in SoHo Broadway Corridor. Our mission is to improve the neighborhood and foster a unique, vibrant, mixed-use district.

The Initiative

Since October 2014, the SoHo Broadway Initiative has strived to keep the SoHo Broadway improvement district clean and safe for those who live in, work in, and visit the district. These goals could only be achieved with the enthusiastic and dedicated efforts of the SoHo Broadway Initiative team that includes our board of directors, staff and Clean Team.



Mark Dicus

Executive Director
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Frank Wessels

Frank Wessels

Director of Operations & Public Safety
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Brandon Zwagerman

Brandon Zwagerman

Director of Planning and Community Engagement
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Clean Team


Lance Marsh

Clean Team Supervisor
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Melvin Vizcarrondo

Melvin Vizcarrondo

Special Projects Coordinator
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Bobby Canty

Clean Team Member
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Henry Jones

Henry Jones

Clean Team Member
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Class A1:
Commercial Property Owner

Brian Steinwurtzel, President
GFP Real Estate, LLC

Richard Benenson, Treasurer
Benenson Real Estate

Jared Epstein
Aurora Capital Associates

Warren Leshen
Crale Realty LLC

John Pasquale
Pasquale Management

Gaston Silva
Vornado Realty Trust

Jason Vacker
Meringoff Properties

Class A2:
Residential Property Owner

Margaret Baisley

Paul Farr

Emily Hellstrom, Vice President

Katy Rice, Secretary

Mary Rolland

Ed Somekh

Ronnie Wolf

Class B:
Commercial Tenant/Shareholder

James Cavello
Westwood Gallery

Jeannette Rodriguez

DJ Williams
Boxed Wholesale

Class C:
Residential Tenant/Shareholder

Sharon Ermilio

Peter Davies

Michele Varian

Class D:
Government Representatives

Honorable Scott Stringer, Comptroller of New York City
Represented by Michael Stinson

Honorable Bill de Blasio, Mayor of New York City
Represented by Andrew Marcus, Department of Small Business Services

Honorable Margaret Chin, Council Member District 1
Represented by Anthony Drummond

Honorable Gale A. Brewer, Manhattan Borough President
Represented by Rosie Mendez

Class E:
Community Board 2 Appointee

Susan Wittenberg
Community Board 2



Here is where you can find documents produced by the Initiative such as the Annual Spotlight and Annual Community survey reports, as well as public documents such as our Audited Financial statements and minutes from our public meetings such as our Annual Meeting.