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Tennis, Anyone? Wilson Brings the Hardcourt to Broadway

SoHo Broadway Retail: Esteemed sporting goods retailer opens pop-up museum and store at 594 Broadway

Organization: Wilson Sporting Goods

Date Opened: August 19, 2021

Address: 594 Broadway

Hours of Operation: Monday-Saturday: 11 am – 8 pm, Sunday: 11 am – 6 pm

Web and Social Media: Website | Instagram | Facebook

Ahead of the US Open 2021, Chicago-based Wilson Sporting Goods showcases its iconic tennis history in its new Pop-Up Museum on 594 Broadway. Read our interview below with Wilson’s Director of Global Communications, Sarah Houseknecht, for more information!

1. What does your company do? What industry are you in?

Chicago, USA-based Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is the world’s leading manufacturer of high-performance sports equipment, sportswear and accessories. The company brings more than a century of innovation to sport at every level of play. It uses player insights to develop products that push equipment innovation into new territories and empower athletes at every level to perform at their best. Visit www.wilson.com for more information.

In Basketball, Wilson is the supplier of Official Game Basketballs for the National Basketball Association® (NBA), the Women’s National Basketball Association® (WNBA), National Collegiate Athletic Association® (NCAA) for March Madness and the Final Four, Basketball Champions League (BCL), Basketball Africa League (BAL) and FIBA 3×3. In Football, Wilson is the first and only Supplier of Official Game Footballs for the National Football League® (NFL), the supplier of Official Game Footballs for the Canadian Football League (CFL), NCAA Football, Pop Warner, American Youth Football and USA Football. In Tennis, Wilson is the Official Ball and Official Stringing Partner of the US Open and Roland Garros. In Volleyball, Wilson is the Supplier of Official Game Volleyballs for the Association of Volleyball Professionals (AVP) and NCAA Beach Volleyball. In Soccer, Wilson is the supplier of match balls for NCAA Soccer.

2. What brought your company to SoHo?

Having a presence in New York City was incredibly important to Wilson, and SoHo was the perfect neighborhood as it offers prime retail locations and is well-positioned at the intersection of sport, fashion and culture. The opening was nicely timed to the US Open, NYC’s iconic tennis Grand Slam – in which Wilson has served as the official ball and official racket stringer for more than 40 years.

The Wilson Pop-Up Museum is just the beginning for the long-standing leader in sporting goods in New York. At the museum, Wilson will exhibit the stories of additional sports ventures in the coming months, all leading up to the grand opening of the NYC Wilson Flagship Store later this year. 

Wilson opened its first-ever retail location, a “Wilson Heritage Store,” in their hometown of Chicago in July 2021. While the brand is new to brick-and-mortar, Wilson is not new to retail, having executed dynamic pop-up stores at sporting events like the Super Bowl, College World Series, and the US Open, for decades. Wilson will continue its direct-to-consumer expansion opening flagship stores in New York, Los Angeles, Beijing and Shanghai in the coming months.

3. What sets your organization apart from the rest?

Wilson’s relentless drive to empower every person to Live Like an Athlete is what sets us apart.

With more than a century of innovation, history and heritage across many sports including Racquet Sports, Baseball, Softball, Football, Basketball, Volleyball, Soccer, and Golf, Wilson is the world’s leading manufacturer of high-performance sports equipment, apparel, footwear, and accessories.

Top Image: Wilson Sporting Goods

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