We are
Organization: Victoria’s Secret PINK
Date Opened: May 14, 2026
Address: 500 Broadway
Hours of Operation: Monday-Saturday: 10 a.m. to 8 p.m. | Sunday 11 a.m. to 7 p.m.
The Initiative is excited to welcome Victoria’s Secret PINK back to Broadway, this time as a standalone flagship store. Whether you’re shopping for everyday intimates, comfy loungewear, or fun swimwear, PINK has cute, comfy choices that you’ll return to again and again. The colorful new store is the latest addition to what some have dubbed “Tween Row,” among a concentration of apparel stores aimed at the younger set on Broadway.
