Organization: Alex Mill
Date Opened: June 2020
Address: 499 Broadway/70 Mercer St., New York, NY 10012
Hours of Operation: Mon.-Sat., Private Shopping: 10AM – 9PM, Open to Public 12PM – 6PM; Sun., Private Shopping: 11AM – 12PM, Open to Public 12PM – 6PM.
Alex Mill proudly declares on their website that they’re about “timeless, not trendy,” and their style is reflective of their “wake up, get dressed, don’t overthink it” ethos. Founded in 2012 with the goal of making the “perfect shirt,” Alex Mill has evolved and amassed a following of fans who enjoy good design and quality. Though no strangers to SoHo—their original storefront was located in west SoHo—we here are SoHo Broadway are excited to have this modern icon join our district; it is especially exciting to see this store open up as so many of our retailers have been, and in some cases remain, closed. We look forward to seeing our streets clad with many showing off your classic style!