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Welcome to SoHo Broadway, Alex Mill!

SoHo Broadway Retail: New apparel store opens in the district

Organization: Alex Mill

Date Opened: June 2020

Address: 499 Broadway/70 Mercer St., New York, NY 10012

Hours of Operation: Mon.-Sat., Private Shopping: 10AM – 9PM, Open to Public 12PM – 6PM; Sun., Private Shopping: 11AM – 12PM, Open to Public 12PM – 6PM.

Web and Social Media: Website | Instagram | Facebook | Twitter

Alex Mill
Mercer Street Entrance

Alex Mill proudly declares on their website that they’re about “timeless, not trendy,” and their style is reflective of their “wake up, get dressed, don’t overthink it” ethos. Founded in 2012 with the goal of making the “perfect shirt,” Alex Mill has evolved and amassed a following of fans who enjoy good design and quality. Though no strangers to SoHo—their original storefront was located in west SoHo—we here are SoHo Broadway are excited to have this modern icon join our district; it is especially exciting to see this store open up as so many of our retailers have been, and in some cases remain, closed. We look forward to seeing our streets clad with many showing off your classic style!

To learn more, visit Alex Mill’s website and follow on Instagram, Twitter and Facebook.

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