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As the seasons change, so do SoHo Broadway retail businesses. Learn about the latest openings in the corridor below:
Organization: Babylist
Date Opened: September 2026
Address: 477 Broadway
Hours of Operation: Wednesday-Monday: 10 a.m. to 6 p.m.
Connect: Website
Whether you’re just starting your registry or ready to test-drive your 10th stroller, the Babylist Showroom is a space where you can try baby gear, ask real questions, and feel confident about finding what’s right for your growing family.
Organization: Hollister Co.
Date Opened: July 2026
Address: 547 Broadway
Hours of Operation: Daily: 10 a.m. to 9 p.m.
Connect: Website
Hollister, the affordable sister brand of Abercrombie & Fitch, has opened a new location at 547 Broadway. Expand your wardrobe with denim and casual styles from this American staple.
Organization: Magda Butrym
Date Opened: September 2026
Address: 170 Mercer Street
Hours of Operation: Monday-Saturday: 11 a.m. to 7 p.m. | Sunday 12 p.m. to 6 p.m.
Connect: Website
Polish fashion brand Magda Butrym has opened the doors to its first New York store, a three-floor flagship on Mercer Street. The designer’s clothing makes “a woman look feminine and powerful at the same time, whether she is wearing one of those incredible dresses, a sharp blazer or a beautifully made coat . . . Her work also draws on Polish craftsmanship, with hand-knitted, embroidered and leather details made in collaboration with artisans across the country.”
Organization: Victoria Beckham
Date Opened: September 2026
Address: 150 Mercer Street
Hours of Operation: Monday-Saturday: 11 a.m. to 7 p.m. | Sunday 12 p.m. to 6 p.m.
Connect: Website
English designer (and former Spice Girl) Victoria Beckham has opened her second store right here in SoHo, a companion to her 2014-opened London flagship. As described in Wallpaper, the New York address was overseen by artist Alexander May and designer Ole Lund of LNP, drawing on the distinctive cast-iron, post-industrial architecture of the neighbourhood.” Stop by to check out the space and sample the collections!
