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This Fall SoHo Broadway has seen a string of pop-up shops opening just in time for the holiday season. Many opened their storefronts in October and November and will remain open until the end of the year. Welcome to SoHo Broadway Armani Box, Yves Saint Laurent, Yankee Candle, Calvin Klein/Amazon, and Bershka!
Armani Box, Beauty Pop-Up Store
Description: Armani Box is a beauty pop-up store that has been on tour in Paris, London, Tokyo, and now NYC. Armani Box offers the brands entire collection in store, but also sells exclusive products such as their Lip Maestro and personalized services like lipstick engravings. Over the holiday season industry celebrities such as Adam Gallagher, Marianna Hewitt, and Camila Figueiredo Coelho will make appearances at the store.
Date Opened: November 2 – December 31
Address: 490 Broadway
Hours of Operation: M – Sat: 11AM – 8PM, Sunday: 12PM – 7PM
Social Media: #armaniboxnyc
Yves Saint Laurent Beauty
Description: At the YSL Pop–Up store shoppers can customize their own beauty lipsticks and fragrances, meet industry celebrities, and sign up for a makeup class or consultations.
Date Opened: October 27 – December 31
Address: 490 Broadway
Hours of Operation: M – Saturday: 11AM – 8PM, Sunday 12PM – 7PM
Social Media: @yslbeauty
Yankee Candle, Candle Power Pop – Up
Description: The Candle Power store brings experiential shopping to a new level by immersing shoppers in all five senses. At this cedar wonderland themed store, shoppers can create and personalize their own candles. As quoted in the New York Post, Yankee Candle said they chose SoHo because they were “inspired by the energy of the SoHo neighborhood”.
Date Opened: November 9 – January 3
Address: 503 Broadway
Hours of Operation: M – Sun: 10AM – 9PM
Social Media: #candlepowernyc
Calvin Klein and Amazon Fashion Pop-Up
Description: This pop-up store is a brick-and-mortar Calvin Klein store that sells Calvin Klein products exclusively offered on Amazon Prime. This collaboration ventures into new technologies that are all part of the shopping experience.
Date Opened: November 16, 2017 – December 31, 2017
Address: 545 Broadway
Social Media:@CalvinKlein
Bershka
Photo Credit: PRNewswire
Description: Bershka is a European, teen clothing brand and the sister store to Zara. The SoHo Pop-Up marks Bershka’s first retail store location in the United States.
Date Opened: October 17 – End of year
Address: 580 Broadway
Hours of Operation: M – Sat: 11AM – 8PM, Sunday: 12PM – 7PM
Social Media: @bershkacollection
Welcome to SoHo Broadway for the holiday season!
