Organization: Aritizia – Super Puff Pop-Up (Super World)
Date Opened: November 6, 2020
Address: 560 Broadway, New York, NY 10012
Hours of Operation: 11am – 8 pm Mon – Sat; 11 am – 7 pm Sun
As the new tenants of Dean & DeLuca’s former home, Aritzia has expanded their presence in the district with an interactive pop-up boutique. The retail experience is dedicated to their best-selling jacket, The Super Puff, and features “rich, immersive, human experiences” designed by Willo Perron. More specifically, shoppers will engage with a 4G video experience and a winter wonderland-styled exhibit. Paying homage to the storefront’s history, the store retains a restored vintage marble floor from the original Dean & DeLuca grocer. The Initiative is more than excited to welcome Aritzia’s newest pop-up!