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We are pleased to announce the latest banner campaigns around the SoHo Broadway district were installed in July.
New banner designs from continuing sponsor SHVO once again celebrate the creative spirit of SoHo by highlighting the award-winning architectural design at 530 Broadway.
Designed by Snarkitecture, the lobby at 530 Broadway draws inspiration from the past and present, highlighting the historic cast-iron architecture of the building while featuring contemporary art installations from New York-based artist Daniel Arsham.
Legendary Downtown performance art troupe Blue Man Group has once again sponsored a campaign highlighting “colorful SoHo” and featuring three Blue Men, who perform 6 blocks to the north at the Astor Place Theatre.
Classic blue We Are SoHo Broadway banners have returned to mark the northern and southern gateways of the district.
These banners are a part of the Initiative’s Sponsorship Program, which offers businesses and organizations the opportunity to sponsor banners within the district as a way to visually enhance the neighborhood while providing support to the Initiative’s impactful services that keep the district clean, safe, and beautiful. The Initiative is grateful to both SHVO and Blue Man Group for continuing to support our programs via sponsoring these banner campaigns.
Be sure to look up at the banners next time you are on the street! Contact Brandon Zwagerman via email or call us at (212) 390-1131 to discuss if your business is interested in launching a custom banner campaign or sponsoring individual banners. We are planning for our next campaign season now, which will run from January to July 2025, and locations are going quickly!
