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Bullseye! Target Opens at Broadway & Houston

SoHo Broadway Retail: Popular national retailer’s first SoHo store opened for business in August

Organization: Target Corporation

Date Opened: August 14, 2022

Address: 600 Broadway

Hours of Operation: 8 a.m.-9 p.m. daily

Web and social media: Website | Facebook | Instagram | Twitter | TikTok

Last month, notable national retailer Target opened its first SoHo store at 600 Broadway. The prominent location at the northern gateway to the SoHo Broadway corridor has been abuzz with activity ever since. We caught up with Target’s Director of Public Affairs Jessica Stram to learn more about what to expect from this notable new addition to the district!:

1. What does your company do? What industry are you in?

Target is a retailer with stores in all 50 U.S. states and the District of Columbia. We’ve been an active partner in the greater New York City area since opening our first store in 1997. The Manhattan SoHo store will be the 95th total store in the greater New York City area, which all together employ nearly 21,000 team members.

Guests of our new SoHo store will find a wide assortment Target’s top owned and national brands spanning across essentials, beauty, personal care, food and beverage, home goods, and much more. Guests can also shop on their own terms with our easy, contactless and industry-leading Order Pickup and same-day delivery with Shipt services – ready within a couple of hours with no membership required for the easiest shopping experience in retail.

2. What brought your company to SoHo?

We continuously explore possible locations for new stores – working closely with local leaders to identify locations where we can best serve a neighborhood and offer a convenient and inspiring shopping experience. We’re excited to bring the joy of Target to new guests and help them discover a unique shopping experience tailored to the needs of the SoHo community.

Ribbon Cutting at Target SoHo store
August Ribbon-Cutting at Target SoHo

3. What sets your company apart from the rest?

At Target, we aspire to help all families discover the joy of everyday life. That’s our purpose. Our mission. The promise of surprises, fun, ease and inspiration at every turn, no matter when, where or how you shop. That quest to bring joy is at the center of every business decision we make. It gets our teams excited to come to work each day. And we bring it to life in so many ways. We can’t wait to see this come to life in SoHo!

4. Is there a promotion that you would like to offer readers or members of the SoHo Broadway community?

We invite readers to join Target Circle, our popular, easy-to-use and free-to-join loyalty program that offers more ways to save big and give back – with no membership fee required. Target Circle savings can also be used on orders made with any of our industry-leading same-day services.

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