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New stores are always opening in the SoHo Broadway district — see what’s new this month:
Organization: Princess Polly
Date Opened: March 2025
Address: 515 Broadway
Hours of Operation: Monday – Saturday 10 a.m. – 8 p.m. | Sunday 11 a.m. – 7 p.m.
In March, Australian fast fashion brand Princess Polly made its New York City debut right here in the SoHo Broadway district with an 8,000-square foot retail store. The two-level store features over 5,000 Princess Polly styles, including apparel, footwear and accessories and hosts a permanent photo booth and large-scale LED screens showcasing videos of its newest styles and campaigns. Co-CEO Eiren Bryett told Forbes: “With a spacious layout, various photo opportunities, and a broad selection of our latest styles, this store supports our larger strategy to make Princess Polly’s in-person experience accessible to more customers. This milestone SoHo location represents the next chapter in Princess Polly’s evolution as we continue to blend digital innovation with immersive retail experiences that resonate with our Gen Z and millennial community.” The Initiative is glad to see international brands continuing to choose the district as their New York City launch point.
Organization: NYC Gift Shop
Date Opened: March 2025
Address: 420 Broadway
In March, an NYC gift shop opened at 420 Broadway, replacing the Inokim electric scooter shop that had recently leased the storefront and was previously home to gift shop PIQ. Joining its many brethren around the corner on Canal Street, the store offers the typical array of New York City-branded tchotchkes and apparel aimed at passing tourists.
