Book Your Journey at The Travel Agency: A Cannabis Store

SoHo Broadway Retail: Popular NYC dispensary opens new store in the SoHo Broadway District

Organization: The Travel Agency: A Cannabis Store – SoHo

Date Opened: May 7, 2025

Address: 598 Broadway

Hours of Operation: Sunday-Thursday 9 a.m. – 11 p.m. | Friday-Saturday: 9 a.m. – 12 a.m.

Connect: Instagram | LinkedIn | Website

In May, The Travel Agency opened its first SoHo location at 598 Broadway following the success of its other cannabis outlets in Manhattan. We had the opportunity to connect with the Travel Agency team and learn more about what makes this business unique.

Tell us about your business.

The Travel Agency is a locally owned, equity-driven cannabis dispensary that offers a thoughtfully curated selection of premium New York-grown cannabis. But we’re more than a store — we’re a place of connection, education, and transformation.

Whether you’re a seasoned enthusiast or simply canna-curious, our knowledgeable team is here to guide you through your cannabis journey with warmth and expertise — no judgment, just good vibes.

Yes, we sell flower, gummies, and everything in between. But more than that, we’re helping reframe how cannabis fits into city life — less stigma, more curiosity, and a whole lot of care.

What brought your business to SoHo?

SoHo felt like a natural fit. The energy here — creative, expressive, always evolving — aligns beautifully with who we are and how we show up. We loved the idea of creating a cannabis experience in the middle of one of NYC’s most iconic retail and cultural corridors. You’ll find us just below Houston, surrounded by art galleries, legacy shops, and some of the best people-watching in the city.

Our SoHo store was designed to be equal parts serene and stylish — a kind of urban reset button, where seasoned cannabis lovers and the canna-curious alike can feel welcome.

What sets your business apart from the rest?

We lead with values and deliver with style.

• We’re locally owned and equity-driven, including partnerships with those directly impacted by cannabis prohibition.
  
• We invest in our team. Every budtender is deeply trained and genuinely loves helping people find the right fit — whether it’s sleep support or creative fuel.
  
• Our menu is constantly evolving and curated with intention — with a strong spotlight on BIPOC-, LGBTQIA+-, and women-owned brands.
  
• We make education feel human. You don’t need to speak “cannabis” to feel confident shopping with us.
  
• And we design for joy. Every part of our space — from the playlists to the layout — is built to make your day a little brighter.

We’re proud to say we’re the first cannabis sponsors of the New York Film Festival, NYC Pride and All Things Go Music Festival. We also partner with The Doe Fund and other local orgs to keep our mission grounded in real-world impact.

Is there a promotion that you would like to offer readers or members of the SoHo Broadway community?

We’d love to offer SoHo Broadway readers a complementary first year membership to our Travel Club Frequent Flyer Program ($125 value). It’s easy to use and comes with real perks — including 10% off purchases of $125 or more, curated product drops, early access to our signature events – it’s a loyalty program that actually feels rewarding.

Just mention that you’re a member of the SoHo Broadway Initiative community at checkout and our team will get you set up. You’ll leave with points in your pocket — and probably a new favorite product, too.