Connect With Us Soho Broadway.

Sign up for our newsletter to receive helpful updates, latest news and events in the SoHo Broadway community.

We are

Experience the Rise of Experiential Retail in SoHo

SoHo Broadway District: New flagship stores and immersive experiences bring increased foot traffic to the district

The rise of e-commerce and the post-pandemic challenges of attracting businesses to shopping districts has motivated retailers to create a new kind of shopping experience. The Museum of Ice Cream and Sloomoo Institute, established SoHo Broadway businesses and family-favorite experiences, have been joined by a variety of new experiential retail during the past year.

The House of Cannabis and Rally Museum both opened on Broadway last year. The House of Cannabis (THC NYC) is an interactive museum spanning 3 floors and 10 immersive exhibitions drawing inspiration from a multi-sensory experience. The museum explores cannabis and its significant contribution on art, culture, science and politics. Rally was founded in 2016 as a digital investing platform for people to buy shares in memorabilia and collectibles. Rally opened a museum for people to experience the collectibles in person, such as sports cards and memorabilia, art prints, and cars.

Additionally, luxury footwear brands APL and Ecco recently opened flagship stores in the SoHo Broadway district. The brand’s emphasize art, architecture, and design in their storefronts to bring a truly captivating experience to their customers. These flagship stores embody the characteristics of a growing experiential retail industry that gives people an opportunity to physically interact with a brand’s ethos.

Just outside of the SoHo Broadway District on Spring Street, the new Glossier flagship store opened in 2023 luring customers to shop in-person with its subway station-inspired details and Instagramable photo opportunities.

Glossier Flagship (photo: Ellis Tuesday)

Other nearby experiences include Inter, an interactive art experience on the south side of Broadway & Canal Street in TriBeCa, and Color Factory on Spring Street in Hudson Square.

As more brands continue to open flagship stores and more experiential spaces open in and around the SoHo Broadway district, expect to see more experiential retail and interactive venues, as well as higher storefront occupancy.

Back to List