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Zigi Ben-Haim sculpture, Treasure the Green, unveiled on SoHo’s Broadway

SoHo Broadway Initiative, Zigi Ben Haim, DOT Art, and CB2

On the morning of Wednesday, August 9th friends, neighborhood residents, community organizations, and city agencies gathered to welcome Zigi Ben-Haim’s sculpture, Treasure the Green, to SoHo Broadway.

Wendy Feuer, New York City Department of Transportation Assistant Commissioner of Urban Design + Art + Wayfinding, opened the ceremony by thanking everyone for attending the unveiling and then described the history of the New York City Department of Transportation’s Art program.

Mark Dicus, Executive Director of the SoHo Broadway Initiative, followed by stating the Initiatives role in the process and how Treasure the Green ties in with the history and culture of the neighborhood.

Before Zigi Ben-Haim, artist, gave his speech about Treasure the Green the cover on the sculpture was removed and the piece was revealed!

Treasure the Green can be found on the west side of Broadway at the bus bulb between Grand Street and Howard Street. The sculpture will be at this location for 11 months, come see it!

The SoHo Broadway Initiative would like to give a special thanks to the staff of the New York City Department of Transportation’s Art program, SoHo Broadway Initiative board members, and James Cavello for their work on this project.

Below are images from the installation of Treasure the Green which took place on August 3rd and the unveiling on August 9th.

Photo Credit: Brad Paris and NYC Department of Transportation.

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