We are pleased to announce the latest batch of sponsored streetlight banners were installed around SoHo Broadway in July, featuring renewed and expanded banners from continuing sponsors Athleta, Live by the Sword Tattoo, Moon Rabbit, and Rho.



These banners are a part of the Initiative’s Sponsorship Program, which offers businesses and organizations the opportunity to sponsor banners within the district to provide support to the Initiative’s impactful services that keep the district clean, safe, and beautiful. The Initiative is grateful to Athleta, Moon Rabbit, Live by the Sword Tattoo, and Rho for supporting our programs via sponsoring these banner campaigns.
Be sure to look up at the banners next time you are on the street! Contact Brandon Zwagerman via email or call us at (212) 390-1131 to discuss if your business is interested in launching a custom banner campaign or sponsoring individual banners. The next campaign season is scheduled to launch January 2027!