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New Banners Over Broadway

SoHo Broadway District: The corridor’s latest banner campaign sponsored by SHVO highlights local art and design

We are excited to announce the latest banner campaign around the SoHo Broadway district was installed last month. The banner designs from SHVO celebrate the creative spirit of SoHo by highlighting the award-winning architectural design at 530 Broadway. Designed by Snarkitecture, the lobby at 530 Broadway draws inspiration from the past and present, highlighting the historic cast-iron architecture of the building while featuring contemporary art installations from New York-based artist Daniel Arsham.

These banners are a part of the Initiative’s Sponsorship Program, which offers businesses and organizations the opportunity to sponsor banners within the district as a way to visually enhance the neighborhood while providing support to the Initiative’s impactful services that keep the district clean, safe, and beautiful. The Initiative is grateful to SHVO for supporting our programs via sponsoring this banner campaign.

Be sure to look up at the banners next time you are on the street! Contact Mark Dicus or Brandon Zwagerman via email or call us at (212) 390-1131 to discuss if you are interested in participating in a future banner campaign.

streetlight banner depicting 530 Broadway lobby
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