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We are pleased to announce the latest batch of sponsored streetlight banners were installed around the SoHo Broadway in January.
Advertising agency Moon Rabbit‘s custom banners feature playful designs depicting their namesake character living it up in three different SoHo settings. Hunt through the district to find all the designs from this agency with offices right here in the district!
Custom banners by Live by the Sword Tattoo (with a location at 454 Broadway) encourages passing pedestrians to “Make [their] Mark” in SoHo, featuring tattoo artwork and district architecture rendered in black and white.
Finally, SoHo Broadway athleisure and performance apparel retailer Athleta and Rho, who provides banking technology for businesses, have both continued to sponsor classic “We are SoHo Broadway” blue banners.
These banners are a part of the Initiative’s Sponsorship Program, which offers businesses and organizations the opportunity to sponsor banners within the district as a way to visually enhance the neighborhood while providing support to the Initiative’s impactful services that keep the district clean, safe, and beautiful. The Initiative is grateful to Athleta, Moon Rabbit, Live by the Sword Tattoo, and Rho for supporting our programs via sponsoring these banner campaigns.
Be sure to look up at the banners next time you are on the street! Contact Brandon Zwagerman via email or call us at (212) 390-1131 to discuss if your business is interested in launching a custom banner campaign or sponsoring individual banners. The next campaign season is scheduled for July 2026!
