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Look Up! New Banners Over Broadway

SoHo Broadway District: The corridor’s latest banner campaigns sponsored by Blue Man Group and SHVO highlight local art and culture

We are excited to announce the latest banner campaigns around the SoHo Broadway district were installed last month.

For the first time, legendary Downtown performance art troupe Blue Man Group has sponsored a campaign highlighting “colorful SoHo” and featuring three Blue Men, who perform 6 blocks to the north at the Astor Place Theatre.

New banner designs from continuing sponsor SHVO once again celebrate the creative spirit of SoHo by highlighting the award-winning architectural design at 530 Broadway.

Designed by Snarkitecture, the lobby at 530 Broadway draws inspiration from the past and present, highlighting the historic cast-iron architecture of the building while featuring contemporary art installations from New York-based artist Daniel Arsham.

These banners are a part of the Initiative’s Sponsorship Program, which offers businesses and organizations the opportunity to sponsor banners within the district as a way to visually enhance the neighborhood while providing support to the Initiative’s impactful services that keep the district clean, safe, and beautiful. The Initiative is grateful to both SHVO and Blue Man Group for supporting our programs via sponsoring these banner campaigns.

Be sure to look up at the banners next time you are on the street! Contact Brandon Zwagerman via email or call us at (212) 390-1131 to discuss if you are interested in participating in a future banner campaign.

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