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Skin1004 Opens its Oasis in SoHo

SoHo Broadway Retail: Korean skincare brand’s NYC flagship lands on Broadway

Organization: Skin1004

Date Opened: May 11, 2026

Address: 470 Broadway

Hours of Operation: Monday-Sunday: 11 a.m. to 8 p.m.

Connect: Website | Instagram

The Initiative is pleased to welcome Skin1004 to Broadway! You may have seen the Korean skincare brand’s ubiqutious advertisements all over the NYC Subway in recent months, anticipating the opening of this brick-and-mortar flagship. The brand prioritizes natural products that keep your skin healthy and happy. Head to 470 Broadway to see their unique architectural design inspired by nature and discover flagship-exclusive products.

Curved wooden shelves in Skin1004's store
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