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Welcome to SoHo Broadway, Rumi

SoHo Broadway Retail: International lifestyle store opens its doors on Broadway

Organization: Rumi Lifestore

Date Opened: May 2022

Address: 446 Broadway

Hours of Operation:

Web and Social Media: Website | Instagram | Facebook

Rumi is the latest to join an array of international retailers catering to our district! We are excited to welcome the lifestyle brand offering a wide range of products for every taste from beauty products to home decor and accessories. Stop by the store in the newly renovated L’Atelier building on 446 Broadway and read our brief interview with Rumi representatives, Vicky Yu and Amy Lam to learn more!

1. What does your company do? What industry are you in?

Rumi is in the retail industry, and sells lifestyle goods. In particular, we have Asian-inspired goods including electronics, cosmetics, plushies, homeware, and many other knick-knacks.

2. What brought your company to SoHo?

We have always aimed to develop and expand the brand. With over 10 stores on the East Coast, our next major goal was to expand the brand within Manhattan.

3. What sets your organization apart from the rest?

The company focuses on delivering lifestyle products that are aesthetically-pleasing, fun, cute and cater to many customers! We aim to provide affordable, yet high-quality products.

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