We are
Organization: GU
Date Opened: September 2024
Address: 578 Broadway
Hours of Operation: Daily 11 a.m. – 8 p.m.
On September 19th, GU, sister brand to UNIQLO, opened its first flagship store outside of Asia right here in the SoHo Broadway district at 578 Broadway. The new store follows a successful pop-up location that was launched across the street at 579 Broadway in October 2022.
GU (pronounced as the letters “G” and “U”) was established in 2006 as a sister brand of UNIQLO and currently operates approximately 470 stores in Asia, mainly in Japan, as well as e-commerce sites in several markets. Derived from the Japanese word for “Freedom”, GU offers a dynamic range of contemporary apparel designed to meet the evolving tastes of modern consumer’s. With a focus on affordability and trend-driven styles, GU aims to provide high-quality fashion that is accessible to a broad audience. The brand’s collections are characterized by their versatility and cater to various occasions and personal styles. GU leverages Fast Retailing’s extensive supply chain to ensure rapid turnaround times from design to retail. This approach allows GU to stay ahead of fashion trends and to consistently deliver fresh, relevant products to the market.
GU NY SOHO offers women’s and men’s clothing across two floors, as well as a selection of on-trend products, including shoes, bags, and accessories. With a sales floor area of about 10,225 ft2, GU NY SOHO showcases the GU NEW U concept that empowers customers to constantly reinvent themselves through style by conveying the latest fashion trends.
GU CEO Osamu Yunoki commented: “Since opening our first pop-up store in the U.S. in the fall of 2022, we’ve had the opportunity to introduce GU products to many customers . . . We’re thrilled to announce the grand opening of our official store in the US alongside the launch of our US e-commerce site. We look forward to bringing GU fashion to an even broader audience.”
The Initiative is pleased to welcome GU’s flagship to the district and notes the continuation of a longtime trend of global retail brands choosing the SoHo Broadway corridor as their entry point into the US market.
