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Welcome to SoHo Broadway, Shahla Karimi!

SoHo Broadway Business: Fine jewelry brand relocates office to 594 Broadway

Organization: Shahla Karimi

Date Opened: June 3, 2022

Address: 594 Broadway, Suite 1104

Hours of Operation: Monday-Friday: 10 am – 6 pm

Web and Social Media: Website | Instagram

We are very excited to welcome jewelry makers Shahla Karimi, who moved their showroom and office into the SoHo Broadway district last month. Their contemporary fine jewelry and bridal pieces are hand-made in New York City and adorn a long list of celebrities including Reese Witherspoon, Kacey Musgraves and Gigi Hadid!

Read our interview with the brand’s Senior Product Manager / OOAK Designer, Emma Scaramozzino to learn more!

1. What does your company do? What industry are you in?

Shahla Karimi is a fine jewelry brand with a focus on milestone, engagement, and wedding jewelry.

2. What brought your company to SoHo?

After spending some time in NYC’s diamond district (+ two years in Brooklyn during the pandemic) we decided it was time to find a home-base that was both close to our manufacturing as well as a convenient neighborhood for our customers get to. SoHo offers all of that and more!

3. What sets your organization apart from the rest?

Shahla Karimi jewelry captures the deep-seated longing of human beings to embrace and express their memories. The work distills beauty from the ordinary, featuring duality and a sense of nostalgia, forms inspired by art and architecture from a time past. Our customers are drawn to this non-traditional approach to bridal and milestone jewelry. Additionally, all of our pieces are hand-made in New York City with recycled gold and conflict-free stonesall factors that are part of our customer’s core values.

4. Is there a promotion that you would like to offer readers or members of the SoHo Broadway community?

We’d like to offer $100 off orders of $1,000 or more to the SoHo Broadway community.

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