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Welcome to SoHo Broadway, Physique 57!

SoHo Broadway Business: Long-standing fitness studio relocates to district

Organization: Physique 57

Date Opened: March 2023

Address: 550 Broadway, 3rd floor

Hours of Operation: Monday-Friday 7 a.m.- 8 p.m., Saturday-Sunday 8 a.m.-1 p.m.

Web and social media: Website | Instagram

In March, Physique 57 opened its new home in the SoHo Broadway district. We caught up with Physique 57’s CEO, Jennifer Maanavi, to learn more about what to expect from this new addition to the district!:

1. What does your company do? What industry are you in?

Physique 57 is a global barre fitness and media company headquartered in SoHo offering a specialized fitness experience in boutique studios and through online platforms that has captured the attention of barre fans worldwide.

Physique 57 is the ultimate safe, low-impact, full-body strength training class designed for women and appropriate for everyone. Physique 57 tones your glutes, abs, thighs and arms; strengthens your legs and back; and improves posture to produce a strong, toned, and powerful body. We pack quick-paced cardio and strength training sequences into 57-minute classes that deliver visible results in just 8 workouts.

The core of our business is our love for our clientele. Our ‘why’ is to improve the lives of our clients. The ‘how’ is the results-oriented Physique 57 method.

2. What brought your company to SoHo?

In 2007, we noticed SoHo becoming more residential. We were one of the first fitness companies to open here and I am thrilled we took the risk. Some thought we were crazy to open a fitness business in SoHo!

3. What sets your company apart from the rest?

Physique 57 has developed a lifestyle brand that represents service, quality, expertise, innovation, attention to detail, market leadership and results. In fact, we are one of only a few NYC boutique studios to earn 5 stars from The Fit Guide, an international rating system celebrating the world’s leading fitness clubs, gyms and studios. We had a perfect score in almost all 200 metrics.

While we offer only group exercise, the experience is more like private training. Our instructor training purposefully focuses on personalizing the client experience to give each client connection, attention and guidance. This is what we are known for in the industry.

We exist to offer people an effective, efficient, safe, intelligent and fun way to either maintain their ideal physique or to dramatically transform their bodies and feel supported along the way. We want to be their second home- a place to be themselves, recharge, and unleash their unlimited potential.

Click through the photo gallery below to see all that Physique57 has to offer!

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