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Welcome to SoHo Broadway: Love by GapBody

Date Opened: November 2017

Organization: Love by GapBody

Address: 550 Broadway New York, NY 10012

Hours of Operation: Mon. – Sat. 10am – 9pm, Sun. 11am – 8pm. 

Social Media: @lovebygap_soho: Instagram


Fall in love at first layer.

Love by GapBody is a sub-brand of Gap created to promote intimate comfort for her. Their main goal is for customers to fall in love at first layer.

Prior to their arrival on SoHo Broadway, there were no other Gap stores in the area offering this special opportunity to re-introduce the new GapBody sub-brand, Love, as this shop does now. GapBody’s interest to provide an exclusive shopping experience for the intimates section to customers brought the brand to SoHo Broadway.

Gap has been a part of the clothing and apparel industry for almost 50 years. The company was founded by Doris and Don Fisher with the goal to make it easier to find a pair of jeans and a commitment to do more. The Gap Inc. has grown from a single store to a global fashion business with five brands. Love by GapBody strives to create emotional connections with customers from around the world through inspiring product design, unique store experience, and competitive marketing.

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