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Massimo Dutti Opens Flagship in SoHo

SoHo Broadway Retail: Spanish fashion brand returns to NYC with newest store in the neighborhood

Organization: Massimo Dutti

Date Opened: October 23, 2026

Address: 575 Broadway

Hours of Operation: Monday-Saturday: 10am-8pm; Sunday: 11am-7pm

Connect: Website | Instagram

Massimo Dutti, the Spanish fashion label which describes itself as “an urban, sophisticated and effortless collection of style,” has opened its NYC Flagship in SoHo. This is the retailer’s first New York store since its location on Fifth Avenue closed in 2019. The store interior maintains the loft building’s original architecture, including high ceilings, cast-iron columns, and interconnected rooms. Locally-sourced antiques can also be found on display along with the women’s and men’s clothing and accessories available for purchase. Massimo Dutti offers private styling services, as well as a take-back program to collect used clothing for reuse and recycling. We are happy to welcome Massimo Dutti to the SoHo-Broadway District!

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