Organization: BOSS by HUGO BOSS
Date Opened: July 2020
Address: 568 Broadway, New York, NY 10012
Hours of Operation: Mon.-Sat.: 11AM – 7PM; Sun.: 12 – 6PM
This month we’re not so much welcoming as we are welcoming back HUGO BOSS to our district. For many years, HUGO BOSS operated out of 555 Broadway before reaching the end of their lease in 2019. The store was eventually presented with the opportunity to lease at the larger storefront at 568-78 Broadway and signed on to the property.
HUGO BOSS’s new BOSS flagship store in SoHo is a welcome reimagining of their already prominent retail presence within the district. The president and CEO of BOSS Americas Stephan Born sums up the excitement and potentials of this new space and its presence in SoHo:
New York City is one of the greatest destinations for shopping, and especially Soho is well known as one of the most inspiring places in the city to shop. HUGO BOSS recognizes the opportunity and importance of continuing to invest in Soho with a unique new store concept, innovative design, and expanded retail space…The BOSS Soho store represents the best of the brand, highlighting BOSS Menswear and expanding BOSS Womenswear, as the BOSS Womenswear 20th Anniversary arrives this fall it’s a significant moment to celebrate. We look forward to sharing an elevated brand experience and providing exceptional service to our customers.
We here at SoHo Broadway Initiative are happy to see that HUGO BOSS is remaining in the neighborhood. The store is currently offering select merchandise on sale, Up to 60% OFF.