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The North Face is Now South of Houston

Outdoor sports apparel giant The North Face moves to larger location in SoHo as part of a new global retail strategy

Organization: The North Face

Date Opened: August 2019

Address: 584 Broadway, New York, NY 10012

Hours of Operation: Mon.-Sat.: 10AM – 9PM / Sun. 11AM-7PM

Web and Social Media: Website | Instagram | Facebook
| Twitter

The North Face has moved from their former Wooster Street storefront to an 8,000-square-foot, 2-story retail location on Broadway described as “part basecamp, part archive, and part store.” The new SoHo store is designed to be as “as premium, long-lasting and sustainably-built as the products it creates.” Designed for longevity, the store itself features FSC-certified reclaimed wood, steel, granite, and low-VOC paints to avoid the need for wasteful refurbishing throughout the years. As described by their Vice President of Direct to Consumer, Mark Parker:

“Our stores will continue to offer a convenient and seamless shopping experience, but it is no longer the sole mission of the store. We’re now focused on creating an environment that highlights our heritage and allows consumers to deeply connect with the brand as they prepare for their own exploration, wherever it may be.”

In addition to their sustainability commitments, the new retail space will include elements such as “a museum-like archive of The North Face athlete expeditions and significant icon products, a signature Half Dome scent that will instantly transport customers to the outdoors, alongside the team known as ‘guides,’ equipped to offer gear and exploration recommendations tailored to local adventure.”

To learn more, visit The North Face’s website and follow on Instagram, Twitter and Facebook.

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