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Sponsorship Program Update: Banners Up!

Sponsored streetlight banners are now on display throughout the corridor – SoHo NYC

Late last year, SoHo Broadway Initiative announced its 2020 sponsorship program. Sponsorship provides an opportunity for businesses and organizations within SoHo Broadway to place their logos on several items (streetlight banners, receptacles, and planters) throughout the SoHo Broadway district while enhancing the visual identity of SoHo Broadway and supporting the Initiative’s programs. In January, our first streetlight banner campaign were installed in the district.

SBI 2020 Sponsorship Program Banner.

We were excited to collaborate with Scholastic on siting a special group of banners in honor of their 100th anniversary, featuring Clifford the Big Red Dog!

SBI 2020 Sponsorship Program Banner.

Next time you walk through the corridor, be sure to look up for these banners and stay tuned for more sponsorship program updates! Special thanks to all of our first banner campaign sponsors Scholastic, T.J. Maxx, GFP Real Estate, Meringoff Properties, Vornado Realty Trust, Cubico, Boxed, and Loci Architecture.

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