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SoHo is Ready to Get Slimed!

The Sloomoo Institute is set to open this month on Broadway

Organization: Sloomoo Institute

Date Opened: October 2019

Address: 475 Broadway, New York, NY 10013

Hours of Operation: 10AM-10PM Daily

Web and Social Media: Website | Instagram | Facebook

A new pop-up experience is coming to SoHo, one set to delight, spark curiosity, and get messy! The Sloomoo Institute is set to open in October on Broadway. Described as a “sensory playground,” Sloomoo will only be open for 6 months. The Sloomoo experience is based around touch, sound, and scent, all centered around slime! Why slime? According to Sloomoo:

“Slime encourages wonder and joy, regardless of age. More than a childhood memory or satisfying social media trend, slime has been known to be a source of stress relief and it lets you unleash your imagination.”

In addition to having “seemingly endless vats full of slime to play with,” Sloomoo will also have an immersive autonomous sensory meridian response (ASMR) tunnel, a glow-in-the-dark cove, an EEG machine to show your brain on slime, and a 150-foot long DIY bar to “design your dream slime.”

Sloomoo’s name comes from what the “slimers do on social media,” where they “replace the vowels of your name with ‘oo’ and that is your slime name.” The institute is not open yet, but you can reserve your tickets in advance now. In the meantime, we look forward to having Sloomoo down here in SooHoo!

To learn more, visit Sloomoo’s website and follow on Instagram, and Facebook.

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