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We are excited to welcome a number of new businesses to the SoHo Broadway corridor’s mix. Check out the latest additions to the district below!:
Organization: FP Movement
Date Opened: May 2024
Address: 583 Broadway
Hours of Operation: Monday-Saturday: 10 a.m. – 8 p.m. | Sunday 11 a.m. – 8 p.m.
FP Movement, the activewear brand of women’s apparel retailer Free People, has opened a new store at 583 Broadway. Featuring a wide range of tops, bottoms, shoes, and accessories for activities as varied as yoga, tennis, running, hiking, and surfing, this location offers everything needed to outfit an active outing.
Organization: Halara
Date Opened: May 31, 2024
Address: 470 Broadway
Hours of Operation: Daily: 11 a.m. – 7 p.m. through June 9th
Direct to consumer fast-fashion athleisure brand Halara has opened its first brick-and-mortar pop-up shop at 470 Broadway. The 3,500-square-foot pop-up is the first in an expected series of test stores that the four-year-old brand is opening across the U.S. The SoHo store opened on Friday, May 31st and will be in operation through at least Sunday, June 9th.
Organization: Banana Republic
Date Opened: May 2024
Address: 552 Broadway
Banana Republic, a Gap Inc. brand, has unveiled its revitalized New York City flagship store at 552 Broadway. The space has been redesigned in collaboration with renowned architect and interior designer Noa Santos, of NAINOA, and creative advisor Jacqueline Schnabel as a premium expression of the brand. Spanning 17,000 square-feet and two stories, shoppers are invited to discover Banana Republic’s high-quality women’s and men’s ready to wear and accessories. New to the SoHo store is the addition of BR Home, including furniture, lighting, and other home goods. The store will also offer a range of premier services designed to enhance the shopping experience, from custom tailoring and personalized concierge and styling services.
