Date Opened: August 5th, 2020
Address: 535 Broadway, New York, NY 10012
Hours of Operation: 11:30 AM to 7:30PM Daily
SoHo has a new style, and that style is UNFASHIONAL. A fashion retailer that has been in the district for the last 5 years as part of the Broadway Market between Canal and Howard Streets, the new UNFASHIONAL takes the spot of the former Lucky Brand Jeans between Prince and Spring Streets. UNFASHIONAL describes itself as a “concept store like no other. Hip fashion, ART, Jewelry and more.” With their new location, UNFASHIONAL wants to remind the world that with this undertaking they are “not a corporation, but a small business, and most importantly a family, with limited resources, but with endless passion and belief.”
While there are many national and international chain stores in the district, we here are SoHo Broadway Initiative are excited to see a new small business making its way back to Broadway. UNFASHIONAL is excited to be expanding their presence here as well and are offering anyone who mentions reading this post an extra 10% off their purchase.