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SoHo Broadway Retail Roundup: August 2025

SoHo Broadway Retail: This summer’s latest openings along the Broadway corridor

Locals and visitors can the heat this summer by stopping in to a number of new stores in the SoHo Broadway district. Read more below!

Samsung Galaxy Experience – 500 Broadway

Organization: Samsung

Date Opened: July 2025

Address: 500 Broadway

Hours of Operation: Monday – Saturday 10 a.m. – 8 p.m. | Sunday 11 a.m. – 8 p.m.

Connect: Website

This storefront features four windows with cartoon drawings of Samsung phones and the phrases "Ultra Unfolds" and "Go Go Go". Above the open door is a lit up sign for Samsung.

Samsung is offering New Yorkers the opportunity to test out its new Artificial Intelligence features at this limited time only Samsung Galaxy Experience. Visitors can stop by to receive prizes and learn more about the newest AI features.

“We’ve designed the space to provide an immersive experience where technology and culture intersect and take over the city through creative design elements that make you feel like you’re in vibrant communities of photographers, skateboarders, and runners,” said Samsung in a press release about the Experience. Stop by soon, as it closes August 9th!


Buck Mason – 486 Broadway

Organization: Buck Mason

Date Opened: July 2025

Address: 486 Broadway

Hours of Operation: Monday – Saturday 11 a.m. – 7 p.m. | Sunday 10 a.m. – 6 p.m.

Connect: Website

A storefront shaded by a white awning that says "Buck Mason". The building is red brick.

Buck Mason has opened its largest retail flagship to date, bringing its commitment to quality and California spirit to SoHo. Stop by the two-story establishment to peruse the new women’s collection on the first floor, or head up to the second story loft space to shop men’s classics. While you’re at Buck Mason, you can explore their collection of over 1,000 vintage books and have a beverage from Fast Times coffee shop.


Áwet New York – 463 Broadway

Organization: Áwet New York

Date Opened: July 2025

Address: 463 Broadway

Hours of Operation: Monday – Sunday 11 a.m. – 7 p.m.

Connect: Website

A storefront with a red sign that says "Awet" in red text.

Explore the style and influence of Asmara, Eritrea at the new flagship retail location for Áwet New York. The New York brand founded by Áwet Woldegebriel prioritizes sophistication, sustainability, and individuality, and is strongly impacted by the designer’s roots in Eritrea. For unique and quality pieces, stop by this new Broadway location!


 Manière De Voir – 521 Broadway

Organization: Manière De Voir

Date Opened: July 2025

Address: 521 Broadway

Hours of Operation: Monday – Sunday 11 a.m. – 7 p.m.

Connect: Website

A storefront with two large white doors open to the sidewalk. Inside you can see a warm lit room with women's suits hanging along a far wall. A striped black and white awning shades the entryway.

Come find clothes “for the tastemakers” at Manière De Voir’s new flagship location in SoHo. Since its inception in 2013, Manière De Voir has provided high quality at attainable prices under the guidance of designer Reece Wabara. Experience the luxury yourself at 521 Broadway!


Crocs – 543 Broadway

Organization: Crocs

Date Opened: July 2025

Address: 543 Broadway

Hours of Operation: Monday – Saturday 11 a.m. – 8 p.m. | Sunday 11 a.m. – 7 p.m.

Connect: Website

Can’t get enough of Crocs? You’re in luck! Crocs’ new “Icon” store at 543 Broadway will feature the core Crocs line and unique offerings only available at the SoHo location. Come find the perfect Jibbitz charm for your new shoe or bag or explore daring designs in the new Crocs EXP line. Keep an eye out for future collaborations at this location as well!


BTS Monochrome Pop-up – 433 Broadway

Date Opened: July 2025

Address: 433 Broadway

Hours of Operation: Monday – Sunday 11 a.m. – 7 p.m.

A storefront's door is open to reveal a sign saying Monochrome. Black and white images of BTS are in the windows.

Whether you are BTS ARMY for life or a casual fan, stop by the new BTS Monochrome Pop-up before it closes August 31st. The store features exclusive BTS merch that will only be available for a limited time. Photos of the K-Pop heartthrobs bedeck the large widows of this corner location right on Broadway. Much like summer, this store won’t last forever, so come check it out soon!

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