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Reed Shapiro of Carbon Credit Capital

Reed Shapiro is Director of Business Development for Carbon Credit Capital, a carbon offset brokerage based right here in SoHo Broadway

Year of arrival on SoHo Broadway: Fall 2014

What brought you to SoHo Broadway? What do you do here?

Carbon Credit Capital located its offices in SoHo because it is an attractive, central area in NYC, and a great place to connect with clients. I am Director of Business Development, handling client relations, strategic partnerships, and delivery of our solutions. I work with companies to conduct life-cycle assessments and build the cost of carbon offset credits into the retail price of products so they can be sold as carbon-neutral.

What does your organization do, what industry are you in?

Carbon Credit Capital is a carbon offset brokerage and carbon footprint management advisor. We identify projects around the world that not only scientifically, but in auditable, additional, and enforceable ways reduce greenhouse emissions. Examples include planting or protecting trees, wind energy, or large-scale energy efficiency. CCC connects companies who produce emissions but want to reduce them and carbon offset projects that reduce emissions.

What do you like about SoHo Broadway?

I feel like it is a pretty classic part of New York. I wasn’t here in the ‘70s, but I know it was once a less than desirable part of town; now it is the chicest, most happening place you can be. I’m a 7th generation New Yorker, and can appreciate the good, the bad, the ugly, the melting pot, even the tourists. Between the boutiquey businesses, lunch spots, pop-ups, famous people—it’s got to be the style capital of the city.

What is your favorite SoHo Broadway memory or experience?

Just the fact that I live my life around the city and so often find myself in SoHo. There’s always so much happening, but this is where I go to do the work I do. It’s cool to know that if I’m ever out for dinner or drinks down here, that hidden away in our suite on Broadway, in the midst of all the nightlife and fashion, here we are chipping away at the world’s ills.

If you had 20 minutes, where would you go?

I like Petrosino Square on Lafayette and Spring, Freeman Plaza East which they just re-did, or a little stroll on quiet streets like Wooster or Mercer.

What should we know about you outside of working here?  What do you do for fun or are you looking forward to doing?

I grew up ski racing. My parents thwarted my appeals to drop-out of school and try out for the Olympics. I’m looking forward to winter and teaching my girlfriend how to ski for the first time. I also like to paint as time permits, and cook and host.

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