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Photos: SoHo Trick-or-Treat Takeover

SoHo Broadway Events: A spooky good time in the neighborhood

This past Friday, October 30th, JVP & Margalit Startup City celebrated the holiday by gathering together a number of businesses, cafes and retailers to join in a fun, family-oriented trick or treat event through the SoHo area. This event drew almost 1,000 (!) participants to our amazing neighborhood, bringing trick-or-treaters from all around the city came to SoHo en masse to trick or treat, paint pumpkins with the artists of SoHo Renaissance Factory at NOMO Hotel, and to make hand-painted masks at Margalit Startup City. 

JVP & Margalit Startup City would like to send a HUGE thank you to their partnering businesses: Sephora, NOMO Hotel, HUGO BOSS, Muji, Credo Beauty, Think Coffee, Museum of Ice Cream, Le Botaniste, Saturdays NYC, Bonobos, Maman Bakery, Levi’s, Housing Works, Breads Bakery and Nanit! And a big thank you to their talented friends at SRF who led the Halloween workshops: Amir, Keiji, Brendan, Konstance and Sule. And finally, thank you NYC/EDC and All In NYC for partnering and promoting this event.

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