Date Opened: January 2019
Address: 487 Broadway, New York, NY 10013
Hours of Operation: Sunday: 11 a.m. – 8 p.m., Monday-Saturday: 10 a.m. – 9 p.m.
Brazilian activewear brand LIVE! has opened a store here in SoHo Broadway! Started in 2002, LIVE! “was created with a commitment to comfort, style and versatility.” Since their founding, LIVE! has opened stores all across Brazil and even in Europe. The SoHo store isn’t LIVE!’s first foray into the American market–they currently have one other in Miami–but it’s a new addition to the eclectic mix of international brands that currently line the corridor. We here at the Initiative welcome LIVE! into the district and hope that others in the neighborhood will get moving and check out their new location!