After a brief hiatus from SoHo Broadway, Lacoste is returning to the district! Earlier this year, the French retailer moved to a temporary location on Prince Street to prepare for major store renovations, giving the brand a newly refreshed flagship location on Broadway. The new storefront expands clothing offerings and brings new retail experiences such as a real-time customization area. Other store renovations go in hand with the brand’s more casual look, bringing a wall of polo shirts of varying colors and designs and a designated shoe pop-up area.
Lacoste SoHo Flagship – 541 Broadway