FIFA World Cup 2026™ Resources for NYC Small Businesses
Jun 1, 2026 | By SoHo Broadway Initiative
SoHo Broadway Partner: Opportunities for local businesses to participate in the excitement of the World Cup!
As New York City prepares to welcome visitors from around the world for the FIFA World Cup 2026™, local businesses have several opportunities to participate, promote events and attract new customers through city-supported programs coordinated by NYC Department of Small Business Services and New York City Tourism + Conventions:
Opportunities + Resources
- World Cup 2026 Business Tool Kit
Download the official business toolkit with marketing assets, promotional opportunities, event submission details and social media participation guidance.
Download the Business Tool Kit
- NYC World Cup Hosting Playbook
A city guide for businesses, nonprofits and organizations planning World Cup-related activations, watch parties and events.
NYC World Cup Hosting Playbook
- Submit World Cup Events + Offers
Businesses can submit World Cup-inspired promotions, watch parties, performances, tastings, special menus and limited-time offers to be featured on NYCTourism.com.
Submit Events + Offers
- “Five Borough Winners Special” Dining Promotion
Restaurants, bars and food businesses can participate in the official citywide dining initiative by offering:
- $26 prix-fixe menus or specials
- Beverage pairings
- Limited-edition World Cup collectible cups
- Borough-themed promotions
- *The deadline remains open: businesses interested in participating in the $26 deal can register by Wednesday, July 1. Those who want to offer the World Cup cups can sign up by Thursday, June 11.
Learn More + Register
- World Cup One-Day Permit
Special permits are available for:
- Official Fan Events Across NYC
The city will host free fan zones and public viewing events across all five boroughs, creating opportunities for nearby businesses to benefit from increased foot traffic and tourism.
NYC311 World Cup Information
- NYC Neighborhood Passport Program
A citywide initiative encouraging visitors to explore immigrant communities, cultural institutions and small businesses throughout New York City during the tournament.
Learn About NYC Neighborhood Passport
- Small Business Support Programs Announced by NYC
Additional World Cup-related initiatives include neighborhood promotions, fan experiences and visitor engagement campaigns designed to direct traffic to local businesses throughout the five boroughs.
NYC Small Business World Cup Programs
