Looking to brighten your Mother’s Day afternoon in SoHo Broadway and beyond? Broadway in Bloom aims to bring floral magic along the street from SoHo up to to 17th Street.
This Mother’s Day, Sunday May 9th, iconic lifestyle brand Kate Spade New York offers a love letter to the city it calls home. The brand will be giving New Yorkers a gift of joy – a beautiful, experiential activation along Broadway between Broome and 14th Streets – crafted by local florists.
Broadway in Bloom features five Instagram-ready hubs (at Broome, Houston, Bond, 8th, 13thth Streets), where the brand will be spreading the love, starting at 11am. The community of floral artists includes five women-owned small businesses: Doan Ly’s a.p. bio, Ingrid Carozzi’s Tin Can Studios, Aurea Sanabria Molaei’s Flower Bodega, Lilli Wright’s Mimosa, and Karla Smith-Brown’s Olivee Floral.
To capture the magical experience, make a day of it along Broadway and stop by one of the kiosks along the way!