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Bold Banners Brighten Broadway

SoHo Broadway District: Colorful new banners enliven the corridor

We are excited to announce the installation of our latest banner campaign on Broadway! Over two dozen new banners have been placed across the district, with a design highlighting SoHo’s cultural legacy and creative industries superimposed on an abstraction of the district’s street grid.

These banners are a part of the Initiative’s Sponsorship Program — which offers businesses and organizations along SoHo Broadway the opportunity to place their logos on banners within the district as a way to visually enhance the area as well as support the Initiative’s programming. We would like to extend our thanks towards our sponsors GFP Real Estate, Vornado, Meringoff Properties, Lure Fishbar, SoHo Dental Group, and Bettertex for participating in this banner campaign to brighten-up Broadway and support the Initiative’s programs.

Make sure to check out the banners the next time you’re in the district and contact Mark Dicus or Brandon Zwagerman via email or call us at (212) 390-1131 to discuss if you are interested in joining our next banner campaign!

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