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Athleta Activates Broadway

SoHo Broadway Retail: Women’s performance lifestyle brand comes to SoHo

Organization: Athleta

Date Opened: November 2022

Address: 594 Broadway

Hours of Operation: Monday-Friday 10 a.m.- 7 p.m., Sunday 11 a.m.-6 p.m.

Web and social media: Website | Instagram | Facebook

In November, Athleta opened its fourth New York City store at 594 Broadway. An Athleta spokesperson shared some details about the new Soho location with us:

1. What does your organization do? What industry are you in?

A certified B Corporation, Athleta is a performance lifestyle brand with a mission of empowering a community of active women and girls. Athleta’s versatile apparel is designed by women for women with inclusivity at its core, integrating performance and technical features to support women across their entire lifestyle–from yoga and training to travel and sleep.

2. What brought your company to SoHo?

We’re thrilled to bring our brand to even more customers in New York City and join the thriving SoHo neighborhood. Athleta’s mission is to empower women and girls to reach their limitless potential and Athleta Soho will include dedicated community space aimed at bringing this mission to life through movement and connection. 

3. What sets your company apart from the rest?

Athleta SoHo will showcase Athleta’s performance and lifestyle product, including most-loved styles like the Salutation Stash Tight, Brooklyn Ankle Pant and Momentum Seamless Top. The location will also offers free alterations, Buy Online Pickup in Store services, and free personalized styling appointments. 

Additionally, this unique store will be a well-being destination for the SoHo community, offering free access to vetted AthletaWell experts and events that support our mission of empowering women and girls at every age and stage of life. 

Upcoming Athleta Soho events include: 

4. Is there a promotion that you would like to offer readers or members of the SoHo Broadway community?

Are you an Athleta Rewards member? Sign up online or in store for free access to our AthletaWell community, personalized styling appointments, exclusive member savings, early access to sales and more!

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