New Balance Bustles on Broadway

SoHo Broadway Retail: Footwear and apparel brand opens its fourth NYC store in SoHo

Organization: New Balance

Date Opened: October 24, 2025

Address: 542 Broadway

Hours of Operation: Monday-Saturday: 10 a.m. – 8 p.m. | Sunday 11 a.m. – 7 p.m.

Connect: Website

New Balance has opened its fourth store in New York City at 542 Broadway, providing customers with a new space that intersects style, sports, and culture. Shoppers can stop by to explore brand’s latest selection of sneakers and sports fashion.

Inside the 3,400-square-foot space, shoppers will enjoy the calming diffuse light, plants, and newest sneaker styles! While shopping, customers can utilize the 3D foot scan to help them find the perfect fit.

“Run your way” to this new SoHo shopping destination at 542 Broadway!