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Fast Fashion Retailer Adika Opens Pop-Up on Broadway

The digitally-native brand caters to Gen Z

Organization: Adika Pop-Up

Date Opened: October 16, 2019

Address: 508 Broadway, New York, NY 10012

Hours of Operation: Thurs.-Tues.: 10AM – 9PM; Wed.: 10:30AM – 9:09PM

Web and Social Media: Website | Instagram | Facebook

Israeli e-commerce business Adika has opened a pop-up location here in SoHo Broadway. The shop, which opened up in October, will be here in SoHo Broadway for 3 months but might become a permanent addition to the neighborhood if it proves popular. Catering to Generation Z, Adika describes themselves as the “sexy sister of Brandy Melville” (another shop that can be found here in SoHo Broadway). Founded in 2012, Adika’s fast fashion process is in-house, with new products developed within 10 days and on the website or sales floor for the next 4 weeks. 

Adika’s SoHo store has a pink color-scheme and for these next 3 months is offering customers 30% off their purchases if they go to the website and put in their emails. With the holidays just around the corner, we here at SoHo Broadway want to wish Adika a belated welcome to the neighborhood and encourage people to check out this amazing deal!

To learn more, visit Adika’s website and follow them on Instagram and Facebook.

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