SoHo Broadway boasts a million and a half square feet of retail offerings, three million square feet of office space and over 21,000 workers. Together these businesses operate within SoHo’s vibrant mixed-use neighborhood with 25,000 residents attracted to the area’s accessibility, landmarked cast iron architecture and cutting edge creative vibe.
There are 1,049 residents who live on SoHo’s Broadway, 24% of which are 20-34 years old.
57% of businesses on SoHo’s Broadway are Technology, Advertising, Media, Information (TAMI) and Fashion industries.
Subway ridership brings 111,183 people to the district every day.
23rd Street/Madison Square: 25,973/day
14th Street/Union Square: 108,440/day
Herald Square: 126.776/day
SoHo Broadway is home to a vast array of national and international retailers as well as growing TAMI (technology, advertising, media, and information) businesses which are thriving in this vibrant mixed-use community.
SoHo’s Broadway is located in the SoHo Cast-Iron historic district and is home to some of the City’s most iconic buildings, artwork and businesses.
The Haughwout Building at 488 Broadway at the northeast corner of Broome Street was built in 1857 by Walter Langdon Jr., grandson of John Jacob Astor, who purchased the land in 1802. Modeled on a 16th-century Venetian library, it is one of the finest examples of cast iron architecture in New York City. The building was originally the home of the Haughwout Emporium, owned by Eder V. Haughwout, manufacturer and purveyor of fine china, cut glass, silverware and chandeliers. The building was also home to the first commercial elevator designed and installed by Elisha Graves Otis (founder of Otis Elevator) and which opened directly onto Broadway. It was designated a New York City landmark in 1965, and was added to the National Register of Historic Places in 1973. Now owned by Ponte Gadea, a real estate investment company, the Haughwout houses commercial tenants on its upper floors and a large retail space on the ground floor.
The Scholastic Building, located at 557 Broadway near Prince Street, is the headquarters of the Scholastic Corporation. Designed by Pritzker-Prize-winning architect Aldo Rossi to pay homage to SoHo’s existing facades, this 10-story building was the first new building to be built in the SoHo-Cast Iron Historic District. The columns of the Broadway façade mirror those of its cast iron neighbors and the contextual rear façade echoes its industrial surroundings. Scholastic is a leading publishing, education, and media company that publishes and distributes books and other educational materials worldwide. As the world’s largest publisher of children’s books, Scholastic is perhaps best known as the publisher of the wildly popular Harry Potter and The Hunger Games book series.
The Wall, Forrest “Frosty” Myers’ now iconic public art installation on the Houston Street side of 599 Broadway is also known as “The Gateway to SoHo.” The piece consists of 42 green-painted girders bolted to braces and spaced evenly on a blue background that spans over eight stories. Myers created this piece in 1973 for around $2,000 through City Walls, a not-for-profit organization established in 1969 that worked with artists and communities to revitalize New York City through public art. The building’s owner originally commissioned the piece to cover existing architectural scars, joists that remained since an adjoining building was taken down to widen Houston Street. The Wall now welcomes the residents, tourists, and office workers crossing Houston Street to head south into SoHo.
Dean & Deluca, the high-end food purveyor at the corner of Broadway and Prince Street, began as The Cheese Store at 120 Prince Street, opened in 1973 by Giorgio DeLuca, son of an Italian food importer. In 1977, DeLuca, along with two partners, Joel Dean and Jack Ceglic, opened the first Dean & DeLuca store across the street on Prince near Greene Street. The store expanded and relocated to its current home on the ground floor of 560 Broadway, an 1883 six-story building designed by Thomas Stent for John Jacob Astor the corner of Broadway and Prince Street in October 1988. Dean and Deluca has expanded internationally with dozens of locations around the world while maintaining its flagship SoHo Broadway location that continues to serve the thriving SoHo community.